Impossible dream? Questlove rolls out plant-based cheesesteak through Live Nation
Questlove has it bad for cheesesteak and he's trying to do some good.
The Grammy Award-winning musician, co-frontman for The Roots and late-night TV star has gone all in on a meatless version of the classic sandwich with Questlove's Cheesesteak, made with Impossible 2.0, a plant-based protein and meat substitute.
Questlove's Cheesesteaks will be rolled out at Live Nation concert and sports venues throughout the country this spring.
Fans will get their first chance to try a Questlove’s Cheesesteak at opening day Thursday, March 28, at Citizens Bank Park when the Phillies take on the Atlanta Braves. Sandwiches will be sold at two stands on the main concourse (behind Sections 108 & 120), according to promotional materials.
If you love them, you are in luck. Questlove’s Cheesesteak will be available at all 81 Phillies home games as part of the team's "Red Goes Green'' sustainability campaign, and at concerts at Citizens Bank Park by Billy Joel on Friday, May 24 and The Who on Saturday, May 25.
It will also be sold at 40 Live Nation venues in the U.S. including The Met Philadelphia and BB&T Pavilion this summer. Live Nation began offering Impossible Burgers at 35 venues last year as part of its "Sustainability Rocks'' program.
According to Live Nation's announcement, Questlove first tried the Impossible Burger in 2015. He liked it, and the Impossible Foods' meatless mission so much, he became an investor in the Silicon Valley company in 2017.
Some fans may already be familiar with Questlove's version of the Philly classic.
“We first tested out this product at our annual Roots Picnic music festival in Philly in 2018,'' says Questlove in a statement. "Without any forewarning, we offered the cheesesteak in our VIP area, which was mainly populated with friends and family and no one believed me when I told them the 'meat' was not beef, but plant-based. My team and I saw an opportunity to roll out the product on a much larger level.''
And the Roots star has much bigger plans for this cheesy concoction, which he said he supports to lessen the impact meat consumption has on the environment.
"To have the Phillies and Live Nation as our initial partners is great as it speaks to my love for my hometown of Philadelphia combined with my love of music. However, the goal for this product is to create a global network of restaurants, venues and retail locations where Questlove's Cheesesteak can be purchased,” he continued.
Questlove is musical director of "The Tonight Show Starring Jimmy Fallon,'' where the Roots are the house band.
The artist has appeared on food TV shows including "Top Chef'' and "Anthony Bourdain: Parts Unknown.'' His book, "Something to Food About: Exploring Creativity with America’s most Innovative Chefs,'' is nominated for James Beard Foundation book award for nonfiction.
Also last year, Questlove with Williams-Sonoma on a line of popcorn seasonings and products.
The drummer also serves on various boards and non-profits, where he says he focuses on "diversity and inclusivity'' in the culinary industry, as well as sustainability issues.
The Trumpet Chics, a female-fronted brass band, is a group of Camden teens who play, dance and sing. They performed live on the LIVE@Lunch Show with Carly Q. Romalino. The original live feed was broadcast ob Feb. 27, 2019 at Facebook.com/carlyqromalino. The Courier-Post